United States Marines

Vision/ Creativity: The U.S. Marine Corps identified a need to bring in more recruits, as well getting more recruits to sign up for service.
Research and Planning: Together, we implemented a color-changing mug design. The mug is black initially with the words, “We don’t take applications” visible, then changes to a camouflaged design with a custom Marine Corps logo when hot liquid is added to the cup, and the words, “only commitments.”
Implementation and Production: Mystique Mugs were manufactured according to industry standards, yielding a high-end, color changing mug.
Supply Chain Management and Logistics: Mugs were produced and delivered on time, and according to the client’s exact specifications
Results and Final Product: This promotion attracted one of the largest classes of recruits to date.