Vision/ Creativity: Sony Pictures wanted to create a custom promotional product that had ever been done before to promote the DVD release of Planet 51.
Research and Planning: Our creative team worked with Sony Pictures to design a plush doll of the Planet 51 dog.
Implementation and Production: The production run was completed for Planet 51 custom plush dolls that bore the image of the Planet 51 dog.
Supply Chain Management and Logistics: Planet 51 plush dogs were manufactured according to industry standards and delivered on time.
Results and Final Product: The plush doll was created to the exact specifications provided by Sony Pictures, and the dolls were distributed on time, creating an increased awareness of the DVD release of the movie.