Vision/ Creativity: The LA Clippers wanted a specific promotional product for distribution during Persian Heritage Night, where fans came out to watch the Memphis Grizzlies play in the stadium where famed NBA player, Hamed Haddad, the first Persian professional basketball player, called home.
Research and Planning: Commemorative Rally Towels were designed for the event as give-aways to fans.
Implementation and Production: Persian Heritage Night Rally Towels were manufactured for the event.
Supply Chain Management and Logistics: The Rally Towels were designed with the distinctive red, white and green design of the Persian flag, and the Clippers name, including the date, and details of the event.
Results and Final Product: The Los Angeles Clippers sold over 1000 tickets to the event.